Business
Strategy
Case
 

Marketing
Strategy
Case

Organizational
Effectiveness
Case

Philosophy

Bios

   

our marketing strategy practice helps clients develop strong brands and innovative, consumer focused value propositions. As partners skilled in fostering innovation and consumer strategy, we provide:
  • marketing strategy
     
  • qualitative and quantitative research
     
  • creative ideation sessions and concept development
     
  • pilot implementation
     
  • key account planning
 
Case 2: putting consumers at the strategic center


the challenge | Like many service organizations, our client—a global financial services company—had a lengthy "to do" list. In the face of industry consolidation and change, its people were struggling to absorb and integrate a series of major acquisitions and the product lines and distribution channels that came with them.  At the same time, in an effort to deliver on a strategic promise to "reinvent" their category, the institution was working to build a new marketing strategy organization.  On top of it all, the company needed to develop new opportunities while maintaining profitability in the short term.

more-> our approach and the results:



 







 


Sherbrooke Partners LLC - 30 Monument Square, Suite 214 - Concord, MA 01742
Phone 978.369.3111 - Fax 978.369.3877