the challenge | "Strategic drift." It’s what can happen to
an organization struggling to respond to rapid and dramatic upheaval in its
marketplace. Organizations in this situation often begin pursuing initiatives
and opportunities that veer off strategy; and individuals begin spending
time, attention, and resources on activities that do not add—and may even
destroy—value, with potentially serious consequences.
Such was the case at a multi-fund
private equity firm with over a billion dollars in equity capital. In
this instance, the effects of strategic drift were impeding success.
Limited partners questioned decisions about investment choices. Portfolio
companies began to wonder about the firm’s commitment to them and their
markets. Internal conflicts threatened the partnership.
After Sherbrooke Partners became
involved, we quickly helped bring clarity to the firm’s vision, strategy, and
organizational roles and procedures. The company needed an updated
strategy that would resonate with all constituents—partners, limited
partners, portfolio companies, and prospects alike—while also providing a
compelling internal "contract" of behaviors and processes.
more-> our approach and