the experience and competencies...
of Sherbrooke Partners span the disciplines necessary to turn ideas and opportunities into meaningful results. Our core services--business planning, marketing strategy and organizational effectiveness--are enriched by strengths in consumer insight, creative problem solving and rigorous analytics.



thomas m. cates | Tom helps his clients develop growth strategies and improve business  performance.  He takes a customer-based approach to assisting his clients with issues such as brand management; customer satisfaction, retention & loyalty; corporate positioning; competitive analysis; new product development; and sales effectiveness.

Tom has led numerous consulting assignments aimed at increasing customer retention and loyalty in the field of financial services, health care, manufacturing, information technology, telecommunications and professional services industries. 

Tom has authored white papers and made conference presentations on customer-based strategies and their application for driving greater organizational and operational effectiveness. He has been quoted in the popular press including USA Today.

Before joining Sherbrooke, Tom was a Senior Associate at Mercer Management Consulting, Inc. He holds an MBA from The Wharton School.

anne manning | Anne works with and facilitates teams who are revitalizing their brands and creating new products and programs. She brings a strong consumer focus, with a commitment to ensuring the consumer viewpoint is a strong component of marketing strategy development. Her approach integrates an understanding of creative and business processes. Recent engagements have focused on the development of new value propositions, corporate positioning and branding, as well as advertising development.

Prior to joining Sherbrooke in June of 2001, Anne ran her own qualitative research firm for over 10 years, providing the consumer insight that helped clients create powerful brands through customer-focused products, services and communications.

Anne began her career in advertising, holding a variety of account management positions at Young and Rubicam NY, Hill Holliday and Arnold Communications.

donald r. leopold | Donís consulting focus is on helping clients develop and articulate their business strategies, and on building organizations that are capable of implementing those strategies. He has applied a highly facilitative approach to his work since he began his consulting career with Harbridge House in 1980.

Donís recent engagements have included creating and facilitating a strategic planning process for a major furniture retailer; conducting an industry assessment, facilitating a strategic planning process, and leading an organizational redesign for a major private equity firm; providing organizational development consulting, including use of the Work-Out process, to a Catholic health care system; serving as executive coach to the Chairman of a department of a leading medical school; and designing and delivering a leadership development program for the leaders and managers of a consumer foods company.

Don holds a BA from Harvard College, cum laude in general studies, and an MBA from Harvard Business School. He serves on the Boards of The Brandon School and Thousand Trails, Inc.

tony gallo | Tonyís practice blends consumer strategy and organizational development.  He has been a consultant since 1984, 11 years as a Vice President with Mercer Management Consulting and six years as a Senior Partner with Sherbrooke.  The focus of his work is helping organizations develop and implement strategies that link consumer needs and lifestyle trends to effective business and brand models.

Tonyís projects frequently integrate large and small group facilitation with business strategy development. Recent engagements have included strategic planning retreats, brand strategy development, executive development, Work-Out sessions, and loyalty/satisfaction studies for clients in the financial services, healthcare, branded consumer goods and entertainment sectors. His client relationships range from senior leaders in Fortune 500 firms to middle-market growth companies to entrepreneurs struggling to evolve a passionate vision into profitable reality.

Sherbrooke Partners LLC - 30 Monument Square, Suite 214 - Concord, MA 01742
Phone 978.369.3111 - Fax 978.369.3877